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Brand Manager Job Description

Job Overview

We are in search of a competent and hardworking Brand manager to manage our brand by creating strategies for its growth. You will provide assistance in building reputation of our brand in the market. You should also be able to increase our market share by executing successful marketing campaigns for our brand. If you think you are the right candidate for this position and you can create a coherent brand experience for our customers, apply right away!

Responsibilities

  • Take ownership of our brand and evaluate its market position.

  • Provide the creative vision and mission for our brand.

  • Develop brand strategies into creative brand plans and new brand market strategies.

  • Assess insights of our brand target audiences.

  • Develop performance specifications such as sales estimates and cost and benefit parameters.

  • Provide suggestions to executive management for the marketing strategies of our brand.

  • Measure execution of all marketing campaigns against KPI.

  • Mentor and guide the team to get the best from them.

  • Screen market trends, research consumer markets and competitor activities.

  • Recognize opportunities for the growth of our brand.

  • Report key issues and take action to resolve them.

  • Manage marketing activities and comply them with product line strategy.

  • Monitor buyer responses and product distribution.

  • Devise campaigns that engage, inform and motivate the audience.

  • Adjust image of our brand around our organization’s goals.

Requirements

  • Masters in Marketing or related field.

  • 5 years experience of working as a Brand Manager.

  • Outstanding Leadership skills.

  • Proficient with identifying target audiences.

  • Capable to develop brand marketing strategies.

  • Excellent data-driven thinking and always updated with the latest marketing trends.

  • Outstanding communication and interpersonal skills.

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