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Digital Marketing Manager Job Description

Job Overview

We are seeking an experienced Digital Marketing Manager to join our marketing team. As a Digital Marketing Manager, you will be responsible to set up and manage the overall company's digital marketing strategies. You will play a vital role in accomplishing our business objectives and goals. You should have the experience to deal with major technologies and marketing channels.

If you have the required skills and experience, apply for this position now!

Responsibilities

  • Plan and execute all advanced digital marketing campaigns (e.g. PPP/PPC, SEO/SEM, email, SNS campaigns).

  • Build and maintain our social media presence.

  • Measure the overall performance of all digital marketing campaigns.

  • Identify trends and insights, optimize cost and performance based on the insights.

  • Develop creative digital marketing strategies.

  • Plan, execute and measure experiments and conversion checks.

  • Work with internal teams to create landing pages and improve the consumer experience.

  • Use analytical ability to assess the experience of our audience over multiple channels.

  • Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel etc).

Requirements

  • Bachelor’s degree in Marketing or related field.

  • Proven 2+year work experience in Digital Marketing.

  • Proven experience in leading and managing SEO/SEM campaigns.

  • Certification of Advanced Digital Media Marketing will be preferred.

  • Ability to identify target audiences and devising effective campaigns.

  • Experience in optimizing landing pages and user funnels.

  • Familiar with website analytics tools like Crazy Egg, Mint, Matomo etc.

  • Good knowledge of ad serving tools like Epom, DART, Aglare, Adzerk etc.

  • Outstanding experience in setting up and optimizing Google Adwords campaigns.

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