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Digital Marketing Specialist Job Description

Job Overview

We are seeking a Digital Marketing Specialist for our company. You will be leading our digital marketing team and using the latest digital media strategies and tools for marketing purposes. Online marketing management would be the core duty of this job. You will be required to publish blogs, video logs, websites, articles etc. You will work out for promoting and advertising our company and our products. By joining us, you will able to enhance our clientele and promote the company’s vision.

Responsibilities

  • Develop digital media strategies on annual basis with goals aligned with company’s vision.

  • Creation of digital content including websites, blogs, articles, animated explainer videos etc.

  • Establish our online presence and create brand awareness.

  • Maintain SEO through keyword research and other best practices.

  • Create a unique brand identity online.

  • Create visual concepts for the promotional activities.

  • Spread company’s message through social media and other online mediums.

  • Increase company’s sales through online marketing.

  • Enhance profits by engaging more customers.

  • Supervise ROI and KPIs.

Requirements

  • BSc degree in Marketing or certifications like Digital Marketing Fundamentals, Digital Brand Management and Professional Certificate in Digital Marketing.

  • Proven work experience as a Digital Media Specialist.

  • A portfolio mentioning the projects undertaken so far would be preferred.

  • Hands-on experience in digital marketing software including HubSpot, ActiveCampaign GetResponse etc.

  • Quality content generation and  management skills.

  • Effective leadership and time management skills.

  • Strong communication skills.

  • Outstanding analytical skills.


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