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Email Marketing Manager Job Description

Job Overview

We are seeking an energetic and experienced Email Marketing Manager to join our Marketing team. As an Email Marketing Manager, you will be responsible for planning and creating our overall email marketing strategy. You should be capable of driving and leading the team. You should also be able to make sure that the business objectives are met. You will work with the latest marketing technology in collaboration with our Sales and Marketing teams.

Responsibilities

  • Design, assemble and implement overall email marketing strategy and campaigns.

  • Plan and design different CTAs for email templates.

  • Test achievement of each campaign and determine email marketing KPIs.

  • Create and present reports on a weekly premise.

  • Create a lead generation strategy and increase email subscriptions.

  • Evaluate campaign performance and suggest techniques for improvements.

  • Categorize and segment email lists of people on the basis of past email engagement and website interactions.

  • Make documentation and guides for processes, A/B tests and promotions that prevail through email.

  • Compose newsletters on a weekly basis.

  • Develop and update templates for our email utilizing graphics, illustrations, personalization and propelled features.

  • Assure precise and prompt communication with customers via email to limit unsubscribes.

  • Write report on sales revenue generated from email marketing endeavors.

Requirements

  • BA/BS degree in Management, Marketing or relevant field.

  • Proven 3+ year work experience with email marketing, lead generation, marketing automation as well as web analytics.

  • Capability to utilize marketing automation technology.

  • Working knowledge of advanced email and digital marketing trends.

  • Experience with email automation tools(e.g. Active Campaign Mailchimp, Drip, etc).

  • Great time-management, interpersonal and communication skills.


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