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Media Planner Job Description

Job Overview

We are seeking a Media Planner to develop and execute effective advertising campaigns. As a Media Planner, you will be responsible to identify, recognize and reach out to target audiences, as well as assess the success of campaigns. You should be a talented communicator and a decision-maker who can work well with diverse teams and groups. You should also have outstanding knowledge of market research and ability to follow essential media trends. Your objective will be to streamline and optimize media advertising campaigns to build brand awareness and provide assistance in accomplishing business goals.

Responsibilities

  • Outreach maximum number of people with possible lowest-priced Ad.

  • Evaluate market data, identify the target audience and comprehend their behavior and propensities.

  • Discover the best media outlet mix for our campaigns. Improve and optimize ad campaigns as indicated by demographics, geographic exposure, recurrence, time range, and other factors.

  • Allocate budgets and monitor costs of media campaigns.

  • Identify and follow media trends of online and offline outlets e.g. TV shows, magazines, blogs and  radio programs.

  • Work with marketing, and sales departments for the launch of media campaigns.

  • Be in good contacts with media owners like newspapers, magazines, websites and radio and television stations.

  • Stay up to date with industry figures including distribution and audience figures.

  • Discover a media mix that will empower us to convey the message efficiently.

  • Find and purchase space in print publications or TV markets.

Requirements

  • BA/BS degree in Marketing, Business Administration or similar field.

  • Proven 5+ year work experience as a Media Planner or in digital media.

  • Extensive knowledge of all media channels.

  • Familiar with campaign assessment metrics and media buying.

  • Great knowledge of analytics tools e.g. GfK MRI, MOAT, Nielsen IMS etc.

  • Outstanding teamwork and communication skills.

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