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Pay Per Click (PPC) Manager Job Description

Job Overview

We are seeking a PPC (Pay Per Click) Manager to plan and run PPC campaigns and track paid search budgets. As a PPC (Pay Per Click) Manager, you will be responsible to do search engine marketing (SEM) including search engine optimization (SEO) for our clients. For this position, you should be extremely good with numbers and have great analytical skills.

Your main objective will be to make sure that our online marketing and promotion endeavors have the most astounding return on investment (ROI).

Responsibilities

  • Plan and form effective paid search strategies.

  • Run and optimize different PPC (Pay per click) campaigns.

  • Manage accounts on search platforms like Google AdWords, Bing etc.

  • Take part in a selection of keywords and targeting audience.

  • Plan budget and monitor bids to increase better ROI.

  • Track KPIs to evaluate performance and pinpoint issues.

  • Deliver reports for administration and management.

  • Compose appealing and brief copy for adverts.

  • Sustain partnerships with PPC vendors and ad platforms.

  • Discover approaches and ways to decrease the risk of click fraud.

  • Stay up to date with PPC (Pay per click) and SEM (Search Engine Optimization) trends.

Requirements

  • BA/BS degree in Marketing, Digital Media or a related field.

  • Professional certification in AdWords is a plus.

  • Proven 3+ year experience as a PPC Manager or Digital Marketing Specialist.

  • Professional experience in analysis of data and reporting.

  • Great knowledge of SEO and advanced digital marketing skills.

  • Familiar with all Social media sites and platforms e.g. Instagram, Facebook, Yahoo etc.

  • Outstanding knowledge of analytics tools, e.g. Google Analytics, Tableau, WebTrends etc.

  • Understanding of HTML and XML will be added benefit.


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