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Brand Strategist Job Description

Job Overview

We are in search of a Brand Strategist to assist us in developing our position in the market and appeal to a large group of audience. As a Brand Strategist, you will be responsible to analyze buyer insights, make plans for our creative team and create strategies to promote our organization across different channels. You should have an outstanding understanding of our industry and a professional experience with brand management. You will also make sure that our brand message, image and tone are the same across all our online and offline channels.

Responsibilities

  • Assemble feedback from sales and analyze the behavior of clients to characterize the positioning of our company.

  • Craft the differentiation strategy of our company and implement it.

  • Develop guidelines that characterize both online and offline voice of our company including terminology, motto and slogans.

  • Brief our creative team about promoting and marketing projects they will be dealing with(for instance ebooks, email campaigns, advertising banners etc.)

  • Lead focused and competitive research to recognize our qualities, strengths and weaknesses.

  • Plan and design promotional campaigns for new products and markets.

  • Create our social media and networking strategy.

  • Evaluate the performance of our advertising campaigns, events and other occasions.

  • Scrutinize market trends and recognize new opportunities and challenges for our company.

Requirements

  • MA/MS degree in Marketing or relevant field.

  • Proven 5+ year work experience as a Brand Strategist or similar role in Marketing.

  • Professional portfolio of brand-building projects is a must.

  • Great understanding of the marketing mix.

  • Excellent experience in creating marketing strategies as per market segmentation.

  • Information-driven thinking and creative individual.

  • Outstanding communication and writing skills.


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