Brand Strategist
Job Description Template

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Job Overview

We are in search of a Brand Strategist to assist us in brand planning for our company. 

You should develop strategies for our brand awareness in the market and appeal to a large group of audience. 

As a Brand Strategist, your responsibilities include

  • analyzing day to day buyer insights

  • making plans for our creative team

  • creating strategies to promote our organization across different channels. 

You should possess an outstanding understanding of our industry and have professional experience with brand management. 

If you think you are suitable for this job position, then please apply right away. We will love to meet you.


  • Assemble feedback from the sales team and analyze the behavior of clients to characterize the position of our company.

  • Craft the differentiation brand strategy of our company and implement it.

  • Develop guidelines that characterize both online and offline voice of our company including terminology, motto, and slogans.

  • Brief our creative team about promoting and marketing the projects they will be dealing with.

  • Conduct lead focused and competitive research to recognize our qualities, strengths, and weaknesses.

  • Plan and design content marketing campaigns for new products and markets.

  • Work closely with the Graphics Designer as well as other Digital Marketers.

  • Create our social media and networking strategy.

  • Evaluate the performance of our advertising campaigns, events, and other occasions.

  • Scrutinize market trends and recognize new opportunities for our company.


  • Master’s degree in Marketing or relevant field.

  • Proven 5+ years of work experience as a Brand Strategist or a similar role in the Marketing Department.

  • A professional portfolio of brand-building projects will be preferred.

  • Great understanding of the marketing communication mix.

  • Excellent experience in creating marketing communication strategies as per market segmentation.

  • Working knowledge of various marketing strategies.

  • Information-driven thinking and creative individual.

  • Experience working in a creative working environment

  • Outstanding communication and writing skills.

  • Ability to work under pressure and prioritize tasks.

  • Excellent problem solving and networking skills.

  • Strong work ethics.

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Dominic Scales, Global Talent Acquisition Manager at DOTW
Dominic Scales
Destinations of the World.
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