Digital Account Manager
Job Description Template

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Job Overview 

We are in search of a motivated and creative Digital Account Manager to be a part of our Marketing team. You will be primarily responsible for managing marketing accounts of our clients. You should be able to research, plan, and implement effective digital strategies and campaigns. Besides, you should be able to communicate with clients and identify their requirements. 

You should be able to design projects that improve ROI and optimize SEO driven content. As a Digital Account Manager, you should be able to help clients with any of their digital marketing queries. You should also be able to keep track of KPIs.  

To perform in this job role, you should be familiar with various digital marketing and CRM software. Moreover, you should display collaborative abilities as well as the ability to work independently. Your ability to provide improved customer experience will be beneficial. 

If you can help improve clients’ digital media presence, then do drop us a line. We would like to have you onboard.  


  • Planning and implementing effective digital strategies 

  • Researching and determining client’s requirements 

  • Monitoring and analyzing the effectiveness of various digital campaigns and strategies 

  • Optimizing various digital platforms and web pages to improve organic traffic 

  • Reviewing and implementing ways to improve ROI 

  • Monitoring KPIs for various clients 

  • Preparing, maintaining, and presenting reports on day-to-day activities to clients 

  • Creating and maintaining long-lasting business relationships 

  • Keeping up-to-date with the latest developments in the digital marketing field 

  • Addressing clients digital marketing requirements and queries 

  • Presenting social and digital media strategies to clients 

  • Implementing methods to improve SEO driven content 


  • Bachelor’s degree in Marketing, Advertising, or a related field 

  • Proven work experience as a Digital Account Manager, Junior Digital Account Manager, or a similar position in the Marketing industry 

  • Complete knowledge of SEO, SEM, and Google AdWords 

  • Familiarity with data analytics and account management software like kapost, Moat Analytics, ZOHO CRM, and WorkflowMAX 

  • Understanding of various digital platforms such as Facebook, Twitter, StackOverflow, and Quora 

  • Up-to-date with the latest trends and developments in the digital space 

  • Excellent communication and presentation skills 

  • Good time management and organizational skills 

  • Strong analytical and problem-solving skills 

  • Ability to work independently and collaboratively 

  • Highly motivated and creative individual 

  • Ability to manage strict deadlines and stressful situations 

  • Having an eye for detail 

  • Ability to offer excellent customer service 

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Debbie Bullock, Group HR Manager at English Lakes
Debbie Bullock
English Lakes Hotels, Resorts and Venues
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