Digital Marketing Strategist
Job Description Template

Job Overview 

Our Marketing department is looking for a passionate and talented candidate to join us as a Digital Marketing Strategist. 

You will be responsible for developing marketing strategies to increase our sales as well as improve our brand awareness. You will also be responsible for handling our client’s social media accounts. In addition, you should come up with new ideas and concepts to improve our marketing strategies. 

As an ideal candidate, you should have excellent time management skills as well as outstanding communication skills. Proficiency in Content Management System and web programming languages will be an advantage for the candidate. 

If you are interested in this position, then apply immediately. 

Responsibilities 

• Understanding the marketing needs of a company. 

• Planning and implementation digital marketing strategies. 

• Researching on the products on services. 

• Preparing cost effective budgets for online marketing. 

• Developing schedule for client’s social media pages. 

• Monitoring performance of the ongoing campaigns. 

• Suggesting improvements in the strategies as and when needed. 

• Preparing ideas and presenting them to the clients. 

• Auditing the website regularly and analyzing website traffic. 

• Keeping a track of ROI and KPIs. 

• Creating and optimizing landing pages. 

• Managing paid advertisement campaign on various platforms. 

• Developing ways to improve the quality of content. 

• Maintaining a strong relationship with the clients. 

• Working in coordination with the Design, Sales, and Marketing team members. 

• Optimizing Social Media Optimization and Search Engine Optimizations strategies. 

• Creating reports on various marketing campaigns. 

• Taking feedback from the clients and making necessary changes. 

• Staying updated with latest trends and tools in digital marketing. 

Requirements 

• Bachelor’s degree in Marketing, Advertising, Journalism, or a relevant field. 

• Working experience as a Digital Marketing Strategist, Digital Strategist, or a similar position in the Marketing industry. 

• Demonstrate understanding of various web analytics tools such as Google analytics, Google Console, etc. 

• Knowledge of web programming languages such as HTML, JavaScript, and others. 

• Understanding of content management system. 

• Ability to handle various projects. 

• Good communications skills. 

• Ability to analyze and work accordingly. 

• Excellent ability to manage time. 

• Ability to work in a team environment. 

• Ability to measure various performance metrics.