Digital Media Planner
Job Description Template

Job Overview

We are looking for a proactive and professional Digital Media Planner to join our Marketing team. You will be responsible for developing and executing digital marketing strategies in line with the clients’ requirements. Apart from this, you should be able to negotiate for advertisement space on both online and offline media platforms. 

You will be collecting and analyzing data on market research before creating digital media campaigns. Presenting proposals and producing briefs to suit different clients and their media buying habits are also a part of this job role. 

Your knowledge of the latest social media trends and the ability to create innovative campaigns are key to us. Apply right away if you can enhance our digital media presence!

Responsibilities

• Planning and executing digital media strategies and campaigns to meet the clients’ requirements

• Researching and acquiring digital advertising as well as print advertising space

• Monitoring the performance of ongoing campaigns and evaluating past campaigns results

• Liaising with clients to understand their requirements and budget

• Developing campaigns within the allocated budget

• Preparing and presenting ideas and briefs to clients

• Coordinating the implementation of digital media plans with the internal team members

• Collecting and analyzing campaign data, reports, and metrics

• Monitoring new market developments

• Communicating with digital media publishers to schedule campaigns as per the plan

• Undertaking search engine optimization of different campaigns

• Analyzing research data and making recommendations to target potential clients

• Working closely with the Sales department to analyze campaign outreach

• Managing the day-to-day implementation of campaigns in different geographic locations

• Determining the best media outlet mix for our marketing objectives

• Proofreading and checking all digital content before releasing 

• Analyzing clients media habits, preferences, and behaviors

Requirements

• Bachelor’s degree in Marketing, Business Administration, Journalism or related field

• 2+ years of experience as a Media Planner

• Knowledge of SEO tools and techniques

• Strong presentation  and negotiation skills

• Excellent communication skills

• Knowledge of digital industry trends and developments

• Impressive social skills

• Ability to manage time effectively

• Ability to work at flexible hours 

• Good analytical and mathematical skills

• Ability to identify the latest market trends

• Deadline-driven and detail-oriented

• Basic knowledge of different media channels like Radio, Television, and Billboards