Head of Marketing
Job Description Template

Job Overview

We are looking for an ideal candidate who will lead our marketing activities. You should handle intricate situations in a peaceful manner and take our business clientele to the optimum level.

As a Head of Marketing, you are responsible to lead the marketing team and suggest them the best marketing techniques for social media and other digital media campaigns. You should grab the attention of customers and market the products and services.

If you have the ability to utilize the organizational resources optimally for the business promotion activities, we would like to meet you.

Responsibilities

• Build marketing plans and budgets for the smooth operation of marketing campaigns.

• Prepare social media marketing campaigns and strategize them such that they align with the business objectives.

• Create and monitor an advertisement on various platform keeping the business vision aligned.

• Monitor the team goals and their execution keenly.

• Ensure that the website, promotional material, marketing campaign strategy are updated on a regular basis.

• Prepare monthly marketing budget. 

• Create monthly reports for the marketing department.

• Identify opportunities to reach new market segments and expand market share.

• Research about the latest marketing strategies and excel in marketing endeavors competitively.

Requirements

• BSc or MSc degree in Marketing or relevant field.

• Proven 5+ years of experience as Head of Marketing, Marketing Manager, Director of Marketing or a similar role.

• Professional Certifications such as PCM, Digital Marketing, Integrated Marketing 360, etc will be preferred.

• Hands-on experience in prolific marketing campaigns.

• Outstanding knowledge of web analytics and Google Ads.

• Outstanding ability to plan and manage budgets.

• Ability to quickly prioritize and assign tasks

• Excellent leadership and project management skills.

• Good oral and written communication skills.

• Strong analytical skills.

• Attention to detail.