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We are seeking a SEO Analyst to join our Marketing group and help us establish a solid online presence. As a SEO Analyst, you will be responsible to perform research for keywords, optimize our content accordingly and monitor user engagement over our website. You should be familiar with current SEO strategies and tools and have fantastic analytical abilities. You have to make sure that we attract and connect with our intended target audience and convert guest visitors into clients.
Lead keyword research utilizing different tools (e.g. Keyword Planner, Moz etc.)
Perform competitive analysis and distinguish gaps in our content.
Identify areas in our website design which needs improvement. Refresh old content and add effective calls to action (CTAs) to enhance client commitment.
Track essential SEO metrics including organic traffic, conversion rates and time spent on page.
Provide details regarding performance metrics contrasting them with our SEO objectives and benchmarking information.
Actualize third-party referencing systems, link building strategies and oversee backlinks to build online expert authority.
Screen and Monitor paid search campaigns.
Take into consideration SEO trends and remain fully informed regarding new tools and practices.
BS/BA degree in Marketing or relevant diploma.
Proven 5+ year Work experience as an SEO Analyst or similar digital marketing role.
Professional certification of Advanced Content and Social Tactics, Search Engine Optimization (SEO) is a plus.
Professional Experience of working with Google Analytics.
Familiar with keyword research and management tools (e.g.WordTracker, Keyword Discovery, etc).
Experience with email marketing and paid advertising.
Outstanding Comprehension of ranking variables and search engine optimization (SEO) practices.
Excellent analytical, organizational and time management skills.
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