Fashion Copywriter
Job Description Template

Fashion Copywriter Job Description - Image

Job Overview

We are seeking a Fashion Copywriter to create and publish engaging articles about a specific topic of beauty and fashion.

As a Fashion Copywriter, your responsibilities include inquiring about the latest fashion products and writing product descriptions accordingly. You should also coordinate with photographers and designers as and when required.

You should make sure that we provide up-to-date, informative and creative fashion news to our audience. You should possess excellent web content writing skills. 

If you possess creative copywriting skills and have a decent copywriting experience of working in the fashion industry, We would like to meet you.


  • Compose, edit and publish articles about fashion and design.

  • Exhibit new items (e.g. outfits, makeup products & accessories) through engaging content.

  • Manage the layout design before publishing. Suggest improvements as and when required.

  • Meet the industry experts, like designers, architects, and models for interviews.

  • Liaise with photographers to make sure that all articles incorporate beautiful images.

  • Suggest new themes to the marketing team, editorial manager and editor-in-chief.

  • Attend fashion shows and visit retail locations.

  • Promote articles via web-based networking and social media networks.

  • Understand and research on various fashion and its popular culture.

  • Stay updated with the most recent trends and audience’s inclinations.


  • BS/BA Degree in Mass Communication, Fashion Design or relevant field. 

  • Proven 2+ years of experience as a Fashion Copywriter, Fashion Editor, or relevant position.

  • Professional Diploma in Content Writing (e.g. CPD) will be preferred.

  • Exceptional web content writing skills.

  • Advanced knowledge of Content Management Systems (e.g. WordPress, Wix).

  • Strong knowledge of fashion and product copywriting.

  • Ability to write copy for the web in the most effective way.

  • Outstanding oral and written communication skills.

  • Good understanding of web analytics.

  • Creative and detail-oriented individual.

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Dominic Scales, Global Talent Acquisition Manager at DOTW
Dominic Scales
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