Product Copywriter
Job Description Template

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Job Overview

We are looking for a dedicated individual with excellent writing skills to join us as a Product Copywriter. You will be responsible for creating engaging copies describing different features of a product. You should be able to write copies for both print and digital platforms.

Besides, you will be working closely with the Marketing team to create marketing materials like brochures, promotional fliers and guides. As a Product Copywriter, you have to ensure that the copies you create meet quality and industry standards. In addition to this, you have to adhere to the SEO principles in order to attract larger audience attention.

You should be highly motivated and be able to manage deadlines/stressful situations. A proven work experience in the Media industry and a portfolio of published works will work to your advantage. 

If you can create appealing content then do get in touch with us. We would love to hear from you. 


  • Writing copies that offer clear descriptions of the products

  • Planning and developing texts for marketing materials like banners and brochures

  • Coordinating with Graphic Designers for creating graphics/illustrations for product features

  • Creating email drafts for sales and marketing purposes

  • Ensuring all copies created match the industry and company standards

  • Conducting in-depth research about the product and market before writing

  • Developing and promoting social media posts

  • Referring to SEO principles and keywords to target particular audience

  • Changing/updating product descriptions as and when required

  • Writing copies for both online and offline channels

  • Submitting copies to the Editor to check for language, grammar and overall appeal

  • Writing and submitting copies as per the assigned guidelines

  • Staying up-to-date with the latest developments in the media industry


  • Bachelor’s degree in Marketing, Journalism, Communications or a related field

  • Proven work experience in the Media industry as a Product Copywriter, Copywriter or a similar role

  • Having an impressive portfolio of published works

  • Excellent writing, proofreading and editing skills

  • Familiarity with Content Management Systems like WordPress, Joomla and Magento

  • Complete understanding of SEO principles and marketing techniques

  • Good time management and organizational skills

  • Highly creative and motivated individual 

  • Having an eye for detail

  • A team player and able to work independently

  • Ability to manage deadlines

  • Strong multitasking skills

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Debbie Bullock, Group HR Manager at English Lakes
Debbie Bullock
English Lakes Hotels, Resorts and Venues
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