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Social Media Copywriter Job Description

Job Overview

We are looking for a Professional Social Media Copywriter to associate with our clients and promote our products and services on social networks.

As a Social Media Copywriter, you will be responsible to update our social media pages, track user engagement and respond to followers. You should possess excellent web content writing skills and experience of advertising on multiple social networks. Your main goal will be to make sure that we maintain a strong online brand reliability with our marketing objectives.

Responsibilities

  • Compose and publish engaging posts for various social platforms including Facebook, Twitter and Instagram.

  • Set up social media posts (language, tone, message) according to our target audience’s behavior.

  • Select engaging pictures and videos to complement content.

  • Manage and update our social media pages with compelling news about our company.

  • Facilitate internal teams to create promotional posts for events, open jobs, product releases etc.

  • Analyze data and report on social media insights (e.g. traffic, engagement, shares, conversion rates etc).

  • Apply advertising methods to boost brand awareness like promotions and competitions.

  • Respond to questions and comments of our followers on social media pages in a timely and appropriate manner.

  • Associate with customers and industry experts.

Requirements

  • BS/BA degree in Marketing, Communications or relevant field.

  • Proven 3+ year work experience as a Social Media Copywriter or similar role.

  • Proficient with social media platforms.

  • Excellent knowledge of SEO, keyword research, analytics tools (e.g. Google Analytics, WebTrends) and other relevant tools (e.g. Conductor, Screaming Frog, MOZ).

  • Familiar with online paid advertising.

  • Ability to deliver creative web content.

  • Outstanding communication skills.


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