Campaign Manager
Job Description Template

Job Overview

We are looking for a dynamic Campaign Manager to head our marketing campaigns. You will be working closely with the Marketing Manager to determine client requirements. Also, you will be developing different types of campaigns that include product launch, rebranding and political campaigns among others. Besides strategizing, you will also be responsible for gathering all marketing materials and resources. 

You will be responsible for briefing the Content and Design team about the campaign requirements. Moreover, overseeing the working of external ad agencies is also your responsibility. Your fresh and strategic approach to developing the brand’s image plays an important role. 

You should own strong analytical and presentation skills to help interpret campaign results.  Apart from this, you should have excellent project management skills to install all campaigns within the assigned budget and timeline. 

Write to us if you can fulfill the job requirements and help our company grow!

Responsibilities

• Ideating and developing different B2B and B2C marketing campaigns

• Developing procedures for the proper implementation of marketing campaigns

• Briefing Content Writers, Graphic Designers, and freelancers about the campaign requirements

• Identifying and sourcing freelance projects to external ad agencies

• Managing and completing campaigns within the assigned budget

• Proofreading promotional materials prepared by the content and design team

• Ensuring all campaigns reflect the brand’s image and voice

• Analyzing campaign performance and preparing a detailed report

• Determining KPIs and measuring ROIs

• Cross-checking the accuracy of all marketing materials

• Conducting meetings with clients to identify and conceptualize marketing strategies

• Preparing campaign schedule and assigning timelines

• Gathering campaign information and resources

• Implementing improvement measures when required

• Coordinating with the Marketing Manager and Marketing Strategist to review the status of the ongoing campaigns

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications or related field

• 3+ years of experience as a Marketing Analyst, Marketing Strategist, or any relevant position in the Marketing department

• Strong analytical mind and creative thinking ability

• Basic knowledge of B2B and B2C campaigns

• Excellent communication and presentation skills

• Ability to work in a competitive environment

• Good project management and organizational skills

• Familiarity with current industry trends 

• Highly motivated individual 

• Willingness to learn new marketing techniques

• Demonstrating multitasking skills

• Ability to work independently and collaboratively