Marketing Analyst
Job Description Template

Marketing Analyst Job Description - Image

Job Overview

We are looking for a Marketing Analyst with an investigative mind to be a part of our Marketing team. Conducting thorough research and providing valuable insights on the prevailing market conditions is one of your key responsibilities. You are also responsible for translating complex data findings into actionable and understandable texts or graphs. 

As a Marketing Analyst, your strong analytical skills and business intelligence will help us learn our company’s standing in the market. Besides, you will be responsible for measuring ROI on marketing campaigns and updating the marketing strategy accordingly. Apart from data analysis, you should also develop promotional materials in coordination with the Marketing Manager

You will also be responsible for forecasting market trends, developing marketing plans and budget, and handling an internal team of data collectors. Your mathematical and methodological approach is an asset to us. If your marketing analytics can maximize our company’s footprint then we would love to have a word with you.


  • Conducting market research and providing valuable insights

  • Forecasting market trends and identifying new opportunities for the brand

  • Determining the brand’s market reach and its audience

  • Updating marketing plans and strategies based on the campaign’s ROI

  • Analyzing marketing metrics and tracking KPIs using tools like Scoro and Datapine

  • Designing consumer surveys, questionnaires, and polls

  • Preparing accurate reports on conversion rates, leads, and sales

  • Converting complex data into understandable texts, graphics, and social media engagement

  • Developing and managing the marketing budget in coordination with the Marketing Manager and the team

  • Ascertaining marketing goals as per client’s feedback and requirements

  • Offering insights on the product potential and marketing opportunities

  • Developing sales strategies and helping the company understand consumer behavior

  • Evaluating consumer demographics and identifying ways to acquire new customers

  • Tracking monetary investments in advertising and marketing

  • Analyzing competitors and their tactics

  • Working closely with the Sales and Marketing team to evaluate the effectiveness of marketing campaigns 

  • Guiding the company when launching new products or services in the market


  • Bachelor’s degree or Master’s degree in Marketing, Statistics or related field

  • Previous work experience as a Digital Marketing Analyst, Market Research Analyst, or similar position

  • Ability to analyze data efficiently and accurately

  • Strong analytical and mathematical skills

  • Excellent communication skills

  • Familiarity with KPI tools like Scoro and Datapine and website analytics tools

  • Understanding of the current market conditions and industry trends

  • Good leadership skills and an eye for detail

  • Multitasking ability

Post this Marketing Analyst job on over 20+ Free Job Boards and Social Media Networks.
You can also customize this job description according to your hiring requirements.
Post to Job Board Customize & Download

Similar to Marketing Analyst Job Description

The Enterprise Agility Platform
  • People and Asset Tracking
  • Sales CRM and Marketing
  • Resource Bookings/Scheduling
  • Tasks and Work Management
Debbie Bullock, Group HR Manager at English Lakes
Debbie Bullock
English Lakes Hotels, Resorts and Venues
"Jobsoid is a simple and easily accessible online recruitment system. It has brought consistency in our recruitment procedures."

Over 2000 companies across 100+ countries trust Jobsoid to simplify their recruiting.

Read our case studies to understand how Jobsoid has streamlined their hiring processes significantly.

VIB Logo


Communicating with candidates and collaborating with our team was a tedious task. The recruiting information was always present on multiple platforms which was difficult to manage. Read how Jobsoid helped VIB in bringing the recruitment of their entire organisation under one platform.

Read the Case Study
Destinations of the World Logo


Destinations of the World, being a global organisation, needed a tool that could make hiring easier across all their office locations. They discovered Jobsoid by chance and realized that it could do everything they required. Read more about how Jobsoid simplified DOTW's hiring process.

Read the Case Study

Sign up for a Lifetime FREE Recruiting Account today!

  • Branded Careers Portal
  • One-Click posting to 20+ Job Boards
  • iOS & Android Mobile Apps
  • Customizable Workflow
  • Interview Scheduling
  • Task Management
  • Automated Tasks & Actions on Stages
  • Custom Email & SMS Templates