Digital Marketing Analyst
Job Description Template

Digital Marketing Analyst Job Description - Image

Job Overview 

Our Marketing team is in search of a Digital Marketing Analyst who loves digital marketing. You should be able to gather and analyze marketing data and suggest improvements. Besides, you should also be able to develop and implement digital marketing strategies. Moreover, you should be able to measure the effectiveness of various digital campaigns. 

Your job role will also include optimizing web pages and analyzing key metrics, search engine traffic, and other related data. In addition to this, you should also be able to create and maintain detailed report on the website performance. 

As a Digital Marketing Analyst, you should be aware of the latest industry developments and trends. Furthermore, you should display excellent presentation skills. Your ability to multitask and manage strict deadlines will be advantageous.  

If you can help our clients with their digital marketing requirements then do drop us a line. We would love to hear from you.  


  • Gathering and analyzing marketing data 

  • Implementing and testing the performance of various digital campaigns 

  • Creating and presenting website performance reports 

  • Performing data visualization 

  • Identifying digital marketing trends and developments 

  • Analyzing customer behavior and key metrics 

  • Examining keyword hits, search engine traffic, and other data on various digital platforms 

  • Coordinating with the Digital Marketing Specialist to tweak campaigns for more effectiveness 

  • Maintaining digital marketing schedules for various projects 

  • Monitoring and conducting digital marketing activities as per the assigned budget 

  • Optimizing website pages 

  • Maintaining a detailed record of day-to-day digital marketing activities 


  • Bachelor’s degree in Marketing, Advertising, or a related field 

  • Proven work experience in the Marketing industry as a Digital Marketing Analyst, Digital Marketing Strategist, Digital Marketing Specialist , or a similar role 

  • Complete knowledge of the latest digital marketing trends and techniques 

  • Familiarity with various digital marketing tools and software like Google Analytics, Sitecore, and Google AdWords 

  • Understanding of SEO/SEM 

  • Highly motivated and creative individual 

  • Excellent analytical and problem-solving skills 

  • Good time management and organizational skills 

  • Strong communication and presentation skills 

  • A team player and ability to work independently 

  • Displaying good multitasking abilities 

  • Ability to work under pressure and manage strict deadlines 

  • Ability to offer excellent customer service 

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Dominic Scales, Global Talent Acquisition Manager at DOTW
Dominic Scales
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