We are looking for a tech savvy and data driven professional to join our Marketing team as an Email Marketing Specialist. You will be responsible for developing email marketing campaigns upon reviewing consumer behavior. Besides, you will also be analyzing past marketing campaigns to report on sales revenue.
You should be able to coordinate with the Design team to create user-friendly email templates. Proofreading emails for grammar, spellings and sentence structure is also your responsibility. Furthermore, you should ensure including relevant CTA and a persuasive tone in all marketing emails.
Your job role also includes maintaining a detailed list of email addresses and discarding the non-deliverable ones. A strong social media presence and the ability to generate customer engagement will be an asset.
Write to us if your email marketing strategy can grow our subscriber base in no time at all!
Generating leads and increasing subscriber count via effective email marketing campaigns
Ensuring email templates are user and screen friendly
Conducting grammar, spelling and readability checks before sending emails
Communicating with the Graphic Designers to create visuals and graphics supporting the email content
Maintaining a detailed list of email addresses and filtering those that are no longer in use
Responding and following up on potential clients
Developing digital ads along with the Content Marketing team
Monitoring and reviewing campaign results
Ensuring all emails have an appropriate CTA
Maintaining a clear and persuasive tone in all marketing/promotional emails
Coordinating with the Email Marketing Manager to generate report on campaign sales
Writing engaging press releases and newsletters
Reviewing campaign effectiveness via statistical analysis
Conducting market research to evaluate consumer behaviour
Sending email drafts to the Content team for review
Using email marketing automation tools like Mailchimp, Sendinblue to schedule emails
Communicating with the Digital Marketing team to make improvements to campaigns
Generating sales revenue report in coordination with the Sales team
Ensuring all emails abide to the industry standards and regulations
Tracking email marketing KPIs and lead generation activities
Maintaining accurate and detailed documentation of all email marketing campaigns
Bachelor’s degree in Advertising, Digital Marketing or related field
Knowledge of the industry norms and standards
Familiarity with email automation and SEO tools
Excellent oral and written communication skills
Ability to work for long hours and under pressure
Ability to work independently as well as collaboratively
Knowledge of the latest trends in email and digital marketing
Ability to manage email communications in a professional manner
An eye for detail and strong analytical skills
Strong time management skills
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