Market Research Analyst
Job Description Template

Job Overview

Our Marketing department is looking for a results-driven individual to join us as a Market Research Analyst. You will be responsible for collecting and analyzing data on competitors and consumers. Besides, you should be able to help develop effective marketing strategies and assess their effectiveness.

You should be able to create graphs and other statistical diagrams to aid in an easy understanding of the research findings. Moreover, you should be able to forecast and identify trends. As a Market Research Analyst, you should be up-to-date with the industry developments and have an excellent eye for detail. 

You should be familiar with different data analysis tools and data collection techniques. In addition to this, you should display reliability in handling any sensitive data. Your ability to manage deadlines and work in a competitive environment will be beneficial. 

Send in your application if you can help our company target the consumer marketplace. We would love to hear from you. 

Responsibilities

• Collecting and creating reports on the marketplace and consumer behavior data

• Understanding consumer behavior and preferences

• Analyzing data and making recommendations

• Updating the company database with the research findings

• Identifying and forecasting market trends

• Developing, implementing, and monitoring marketing strategies

• Gathering consumer market data via various information collection tools like surveys, questionnaires, and polls

• Interpreting statistical data through graphs, tables, and diagrams

• Coordinating with the Marketing department in developing effective marketing plans

• Examining different market conditions

• Presenting and explaining market research reports to clients

Requirements

• Bachelor’s degree in Marketing, Statistics or a related field

• Proven work experience as a Market Research Analyst, Marketing Analyst, Digital Marketing Analyst, or a similar role in the Marketing department

• Excellent research and analytical skills

• Knowledge of the latest marketing trends and developments 

• Familiarity with various data analysis tools like R Programming, SAS, and Apache Spark

• Proficiency in Microsoft Office tools, particularly Excel

• Excellent communication and interpersonal skills

• Strong mathematical skills

• Good time management and organizational skills

• Having an eye for detail

• Ability to multitask and handle stressful situations

• Deadline-driven and highly motivated individual 

• Ability to offer excellent customer service