Marketing Communications Specialist
Job Description Template

Marketing Communications Specialist Job Description - Image

Job Overview 

Our Marketing department is in search of a motivated and experienced Marketing Communications Specialist to join our team. You should be able to create and implement communications strategies to promote the company’s products and services. Besides, you should also track the efficiency of the marketing campaigns.  

You should also be able to coordinate with the Design team in creating graphics supporting the marketing campaigns. Moreover, you should be able to attend networking sessions and events. As a Marketing Communications Specialist, you should have complete knowledge of B2B and B2C advertising campaigns.  

In addition to this, you should be familiar with various marketing software and aware of the industry trends/practices. You should have excellent multitasking skills and the ability to manage deadlines. Your ability to communicate with the clients professionally will be an added advantage.  

Send in your application if you can help increase our brand awareness. We would love to have a word with you.  

Responsibilities 

  • Promoting and marketing the company products and services on various channels 

  • Assisting in the preparation of different marketing and advertising materials 

  • Planning and scheduling press conferences, interviews, and promotional events 

  • Developing content for company newsletters  

  • Tracking ROI and the effectiveness of various marketing campaigns/ communication strategies 

  • Attending marketing sessions and events for networking with industry professionals 

  • Increasing the brand awareness on various social media platforms and offline modes 

  • Communicating with clients and understanding their marketing requirements 

  • Coordinating with the Design team to create graphics for marketing content 

  • Planning and implementing effective communication strategies 

  • Creating and maintaining a detailed report on the various marketing campaigns 

Requirements 

  • Bachelor’s degree in Marketing, Communications, or a related field 

  • Proven work experience as a Marketing Communications Specialist, Communications Assistant, or a similar position in the Marketing department 

  • Complete knowledge of advertising campaigns  

  • Familiarity with marketing and email marketing software like Campaign Monitor, Google Analytics, Mailchimp, and Campaigner 

  • Excellent communication and presentation skills 

  • Good analytical and problem-solving skills 

  • Good time management and organizational skills 

  • Ability to multitask and prioritize tasks 

  • Ability to handle stressful situations and deadlines 

  • A team player and ability to work independently 

  • Highly motivated and creative individual 

  • Ability to offer excellent customer service 

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