We are searching for a Marketing Coordinator to join our digital marketing team.
You will be responsible for all the advertising campaigns of our company. Your main responsibilities include conducting market research, producing promotional materials and analyzing sales data.
As a Marketing Coordinator, you should support the marketing department by providing ideas and inputs for online as well as offline marketing campaigns. You should be able to interpret customers’ behavior and suggest creative ways to increase brand awareness. Ultimately, you will ensure our company’s marketing efforts help us achieve our immediate and long-term business goals.
If you have excellent communication skills and a passion for planning advertising strategies, we want to meet you.
Conduct thorough research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
Design and implement successful marketing campaigns
Set up tracking systems for online marketing activities
Track progress of the campaigns with Marketing Managers and/or Marketing Specialists
Identify and analyze competitors and their marketing strategies
Prepare reports by collecting and analyzing sales data
Collaborate with the Design department to produce promotional materials ranging from brochures to engaging videos
Craft clear product marketing copy
Organize promotional activities for new products/services
Prepare monthly, quarterly and annual forecasts
Stay updated about latest market trends and plan out marketing strategies accordingly
Bachelors degree in Marketing or relevant field
Proven work experience as a Marketing Coordinator, Marketing Officer, Digital Marketing Executive or similar role
Knowledge of traditional and modern digital marketing tools
Experience with research methods using data analytics software
Expertise with SEO/SEM campaigns
Solid computer skills, including MS Office Tools
Outstanding understanding of Web Analytics and Google Adwords
Familiarity with Customer Relationship Management and Content Management Systems
Excellent knowledge of social media marketing
Excellent communication and presentation skills
Basic knowledge of project management
Should be a team player demonstrating excellent leadership skills
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