Marketing Specialist
Job Description Template

Job Overview 

Our Marketing department is in search of a Marketing Specialist to be a part of our team. You should be able to help the clients with their marketing requirements by planning effective marketing plans. Besides, you should also be able to conduct detailed market research and analyze competitor activities. 

As a Marketing Specialist, you should be able to assist the clients in building their brand awareness. You should also be able to develop marketing content for digital platforms and measure the effectiveness of the same. Moreover, you should also be able to carry out promotional campaigns and events to build client base. 

To accomplish the job responsibilities, you should be familiar with various marketing analytics tools. In addition to this, you should be detail-oriented and have the ability to manage strict deadlines. Furthermore, you should be able to achieve the marketing targets and goals within the specified time period. 

Apply immediately if you can help create effective marketing programs. We would like to have a word with you.  

Responsibilities 

• Brainstorming and developing effective marketing plans 

• Conducting market and competitor research 

• Helping clients build brand awareness 

• Staying up-to-date with the latest marketing trends and developments 

• Building and maintaining long term business relationships with clients 

• Assisting in generating various marketing content for digital and social media platforms 

• Coordinating with the marketing team in developing and analyzing marketing campaigns, data, and conversion rates 

• Communicating with the Media Planner and Marketing Strategist in planning marketing events and activities 

• Handling inbound and outbound marketing activities 

Requirements 

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field 

• Proven work experience as a Marketing Specialist, Marketing Coordinator, or a similar role in the Marketing industry  

• Complete knowledge of the latest marketing trends and developments 

• Understanding of SEO, SEM, Keywords, HTML, CSS and similar web development tools and techniques 

• Familiarity with marketing analytics tools such as Google Analytics and Marketo 

• Excellent communication and interpersonal skills 

• Good time management and organizational skills 

• Strong analytical and problem-solving skills 

• Having an eye for detail 

• Ability to conduct in-depth research 

• Highly motivated and creative individual 

• Ability to work under pressure and manage strict deadlines 

• A team player and ability to work independently 

• Strong leadership and multitasking abilities 

• Ability to offer excellent customer service