Search Engine Marketing (SEM) Specialist
Job Description Template

Job Overview

We are looking for an experienced and talented candidate who can work as a Search Engine Marketing Specialist for our company. 

Your ultimate goal will be planning, implementing, and executing SEO strategies. As a Search Engine Marketing (SEM) Specialist, you are responsible for managing day to day marketing campaigns. You are also responsible for maintaining a strong online presence.

To succeed in this job role, you should be well versed in various trends and best practices in the Search Engine Optimization industry. You should also be running and monitoring the campaign utilizing paid search marketing such as pay per click (PPC) campaigns. You will be working in collaboration with Content Managers, the Social Media Marketing team, and other fellow team members.

You should have a thorough knowledge and understanding of HTML, CSS, and Javascript. You should possess amazing attention to detail as well as the ability to analyze data in an efficient manner. You should be a creative thinker with a vibrant personality. 

If you think you can improve the ROI of our marketing firm and meet all the goals of our organization then send in your application right away. We look forward to hearing from you.

Responsibilities

• Developing new and innovative SEM strategies for the organization.

• Planning and implementing digital marketing campaigns on various platforms such as Google, Yahoo, Bing, and similar.

• Managing the paid search marketing campaigns and other paid advertising campaigns.

• Ensuring the organization’s goals and objectives are met.

• Analyzing data and insights to improve ROI.

• Performing detailed keyword research and customer trends.

• Monitoring clicks, redirects, and bounce rates.

• Generating heatmaps to analyze consumer behavior on the website

• Suggesting improvement in the marketing campaign and make necessary changes if required.

• Optimizing the landing pages along with the Web Development Team.

• Preparing SEM reports on a monthly basis and presenting it.

• Staying up to date with the new advertising trends and PPC strategies.

Requirements

• Bachelor’s degree in Marketing or a related field.

• Working experience as a Search Engine Marketing (SEM) Specialist, Pay Per Click Manager, or a similar role in the Marketing Department.

• Demonstrate familiarity with A/B testing.

• Strong understanding of Bid Management tools such as Marin, Kenshoo, Search Ignite, or others.

•  Thorough knowledge of analytical tools such as Google Analytics, Web Tends, or similar.

• Working knowledge of programming languages such as HTML, CSS, and Javascript.

• Ability to work under pressure and prioritize tasks.

• Outstanding analytical, interpersonal, and organizational skills.

• Excellent problem solving and networking skills.

• Strong work ethics.

• Exceptional oral and written communication skills.

• Ability to work in a team or individually as and when required.

• Exceptional attention to detail.

• Good time management abilities.

• Strong decision-making skills.