VP of Marketing
Job Description Template

Job Overview 

Our Marketing department is looking for an experienced, observant, and motivated individual to join us as the VP of Marketing. In this job role, you will be primarily responsible for building the brand awareness. You will be coordinating with the Sales and Marketing team in developing marketing strategies and plans in line with the industry standards. 

Moreover, you should be able to develop, allocate, and monitor the marketing budget. Besides, you should be able to conduct market research and analyze competitor strategies as well. In addition to this, you will be actively involved in the hiring and training of the marketing team. 

As the VP of Marketing, you should be aware of the latest industry developments and familiar with various marketing software. Also, you should be able to handle stressful situations and manage strict deadlines. Your ability to maintain a calm composure at all times will work to your advantage. 

Get in touch with us if you can help our company excel in the Marketing field. We would love to have you onboard.  

Responsibilities 

• Building and increasing brand awareness by developing an effective marketing plan 

• Creating and implementing quarterly, monthly, and yearly marketing goals 

• Formulating and reviewing the marketing budget 

• Monitoring the effectiveness of various marketing campaigns and strategies 

• Analyzing the marketing metrics and creating detailed reports on the same 

• Researching and analyzing the marketing data to identify new opportunities 

• Providing input and guiding in organizing marketing events 

• Managing and training the marketing team 

• Coordinating and planning the marketing strategies with the Sales department 

• Ensuring that the brand’s voice is maintained across all digital and social media platforms 

• Scheduling meetings with the team to monitor industry trends 

Requirements 

• Bachelor’s degree in Marketing, Communications, Advertising, Business Management, or a related field 

• Minimum 5 years of experience as a VP of Marketing, Director of Marketing, Head of Marketing or a similar position in the Marketing industry 

• Extensive knowledge of marketing trends, techniques, and latest industry developments 

• Understanding of SEO, SEM, Google analytics, and KPI 

• Familiarity with marketing software such as Marketo, Yesware, and MailChimp 

• Excellent time management and organizational skills 

• Good communication and interpersonal skills 

• Strong leadership and presentation qualities 

• Good analytical and problem-solving skills 

• Ability to conduct in-depth research 

• Highly motivated and creative individual 

• Ability to work under pressure and handle stressful situations 

• Results-driven individual 

• Ability to offer excellent customer service