Sales Officer
Job Description Template

Sales Officer Job Description - Image

Job Overview 

We are looking for an experienced and smart Sales Officer to join us. You will be responsible for leading and coordinating the day-to-day activities of the sales team. Besides, you should be able to build and maintain long-term customer relations. Your job role will also require you to recruit and train team members. 

You should be able to develop and implement effective sales strategies and sales targets. Moreover, you should also be able to review current market trends and competitor offerings. You should also be able to address customer queries and help them make the right purchasing decisions. In addition to this, you should be able to prepare and present accurate and detailed sales reports.  

To be able to perform in this job role, you should have an excellent sales record. Furthermore, you should be sales-driven and customer-oriented individual. Your ability to handle customer requests professionally and in a timely manner will be advantageous.  

If you can help our company drive excellent sales results, then do get in touch. We would love to have a word with you.  


  • Building and maintaining long-term relations with customers 

  • Recruiting and training Sales Consultants, Sales Representatives , and other team members 

  • Addressing any customer queries and guiding them with their purchasing decisions 

  • Maintaining an accurate and detailed record of all sales 

  • Preparing and presenting sales reports to the higher management 

  • Assisting in the development and implementation of sales targets 

  • Collaborating with the Marketing department to develop various promotional activities 

  • Researching current market trends and making a note of customer requirements 

  • Reviewing competitor product offerings 

  • Making cold calls to attract potential customers 

  • Developing effective sales strategies 

  • Diverting customer requests and complaints to the relevant departments 


  • Bachelor’s degree in Sales, Marketing, Business Administration, or a related field 

  • Minimum 5 years of work experience as a Sales Officer, Sales Lead, Senior Sales Representative or a similar position in the Sales department 

  • Complete knowledge of various sales techniques and developments in the sales industry 

  • Holding an impressive track record of achieving sales targets 

  • Excellent communication and presentation skills 

  • Strong analytical and problem-solving skills 

  • Good time management and organizational skills 

  • Highly motivated and detail-oriented individual 

  • Strong leadership skills 

  • Ability to conduct in-depth research 

  • Ability to offer excellent customer service

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Debbie Bullock, Group HR Manager at English Lakes
Debbie Bullock
English Lakes Hotels, Resorts and Venues
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